Liven up your Childrens Dental Health Month with a visit from the Tooth Fairy. Make dental marketing fun! Hire a model, friend or family member to be a tooth fairy who visits your practice on a Saturday afternoon. Party City has a low cost Tooth Fairy costume you can purchase, order branded toothbrushes, tooth boxes, and create an gift certificate for the moms and dads who bring their children to meet the tooth fairy. Plan activities for the children, serve refreshments and offer tours of your beautiful practice.
Advertise your Childrens Dental Health month event with internal marketing by creating a postcard to give to patients in the weeks before the event, encouraging your patients to use their care to share cards with friends and family who they invite to the event, send a dental email blast to your patient base, discuss it with staff in your daily huddle and talk it up with your patients. Advertise your event with external marketing as well. Post the event on your dental Facebook page, dental blog & dental website, create signs for your windows, distribute flyers at day care centers, post flyers on nearby bulletin boards, take an ad in the local newspaper and write a press release to share on line and in print. The more marketing you do, the better results you will have.
Not sure how to do any of this? Contact Sharon Kantor Bogetz, MEd, MBA at (847)370-9131, visit our websites at Midwest Dental Solutions and Cutting Edge Practice or meet us in our booth at Chicago Midwinter Meeting.
